Basic Radio Sales Course

This course consists of 3 cassettes, and 130 plus page bound book, with some very granular data on demographics, listeners per hour, coverage areas and much more. 

The course covers the History of Radio advertising, Basic sales, and Selleing radio as a Consultant.

Definitely of interest to anyone interested in the history of advertising and communications, especially since it was produced in 1988, before the changes brought by the Telecom Act of 1996.  

The Condition of the binder and cassettes is very good, with no signs of wear or use.  The book used a rather inferior binding and although it doesn't appear to have been used, it suffered a crack that occurred during photography.